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Discover supplements with a clean label. A short ingredient list, with no artificial colours or flavourings and no unnecessary additives. That is exactly how we make many products from our own brand BONO. We explain what additives do, what we look for and who clean label suits.Read more →
In the UK, food law covers additives, allergens and health claims. It does not define the words "clean label". So the term means whatever the seller decides it means, which is why we spell out our own reading of it. On this page, clean label means a short ingredient list where every line has a job: the active ingredient, what holds it, and little else. Anything that exists only for colour or appearance is out.
Most of what gets stripped from a clean label product does nothing for you once you swallow it. Colour in a capsule you never see is the clearest example. A sweetener in a powder you have to drink is a different conversation. So we judge it per format:
Organic is the only one of the three with a legal definition behind it in the UK: certified production, a control body code on the pack, and at least 95% organic agricultural ingredients. Clean label says nothing about how a plant was grown, and organic says nothing about additives in the finished capsule. If farming method is your priority, start with our certified organic supplements instead.
A clean label does not tell you whether a product works. It says nothing about the dose or the form of the active ingredient, and those decide the result. There is also a trade-off people rarely hear about: flow agents are used at roughly one percent to stop powder sticking to the machinery, which keeps every capsule evenly filled. Take them out and dosing can become less consistent, not more. Some products that are free from preservatives also have a shorter shelf life. We would rather name these trade-offs than pretend they do not exist.
For our own brand BONO, clean label is the starting point. Where the format allows, we choose a plant-based HPMC capsule that holds only the active ingredient. There is no magnesium stearate, no added filler and no colouring. L-Theanine, Ashwagandha and 5-HTP, among others, list just one ingredient besides the capsule. We work with well-known branded raw materials such as Magtein®, KSM-66® and Rebersa®, and the full dose of every ingredient is on the label.
Three things settle it: the form of the active ingredient, the dose, and whether every other ingredient on the label earns its place. We would sooner stock a well-dosed capsule containing one percent flow agent than a "pure" product with too little inside. We are brand-neutral, so nothing is listed here for margin. Our compliance team reviews every label before a product goes live. After more than ten years we keep coming back to the same conclusion: a clean list only counts when the contents are right. Read how we select our brands.
Clean label describes a product with a short, readable ingredient list and no additives that exist only for colour, flavour or appearance. In practice it means the "other ingredients" line is as short as the format allows, and that every ingredient has a clear job. It is a formulation standard, not a health claim. It tells you something about how a product was made, not about what it will do for you.
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