Skincare
Explore skincare products for face and body: serums, hydrating oils, creams and targeted care. We explain how the forms differ, which actives suit sensitive skin and how to build a routine you can keep up daily.Read more →
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Choosing skincare products that suit your skin
Skincare works on the outside of your body. Your skin has a barrier: a layer of cells and fats that holds water in and keeps irritants out. Almost every product does one of three jobs. It cleans, it hydrates, or it delivers an active ingredient that changes how your skin looks over weeks. Once you know which job a product does, choosing gets a lot simpler.
The form matters more than a long ingredient list
Texture decides how much product stays on your skin and for how long. A serum is thin and water-based, so it carries actives such as vitamin C or niacinamide into the upper skin layers. A cream sits on top and slows water loss. A face oil contains no water at all, so it works as a final sealing step. That is why an oil rarely replaces a moisturiser. Our face serums are the layer where the active work happens.
- Cleanser: removes oil, SPF and make-up. Twice a day is enough for most skin.
- Serum: the thin layer that carries the actives.
- Cream or lotion: keeps water inside the skin barrier.
- Oil: a last step for dry or tight skin.
- SPF: the morning step with the clearest long-term payoff.
Actives ask for patience, not enthusiasm. Retinol, a form of vitamin A, speeds up skin renewal and often causes flaking in the first weeks. Since 1 November 2025, EU rules cap retinol in face products at 0.3% retinol equivalent, so strength is no longer what sets products apart. Formulation and how often you use it are. Vitamin C fits the morning, retinol the evening. Niacinamide and hyaluronic acid are the calmest places to start if your skin stings easily. Our range of products for the face holds both mild and stronger options.
How we choose the skincare we stock
We look at three things: the form, the concentration, and whether the combination in the jar makes sense. A serum with one well-dosed active and a short ingredient list beats a formula with twelve trendy extras at token levels. We buy directly from the brands, with no intermediaries, so what reaches you is authentic. Every product passes our compliance team before it goes live, we test products ourselves, and independent labs spot-check batches. When a product only suits one skin type, we say so instead of calling it universal. Read how we select brands and products.
What to expect, honestly
Skin renews itself in roughly four weeks, so give a new product four to eight weeks of steady use before you judge it. Introduce one product at a time. If two arrive together and your skin reacts, you will not know which one caused it. Dry skin usually wants richer creams and a sealing step, which is where our hydrating face oils fit. Oily and blemish-prone skin tends to do better with light gels and fewer layers. Sensitive skin benefits from short ingredient lists and fragrance-free formulas. The results are real but gradual: smoother texture and a more even tone, built by repetition rather than by one strong product.
Frequently asked questions
Three steps carry most of the result: a cleanser, a moisturiser and a sunscreen in the morning. Everything else is optional and targeted. Serums, oils, masks and eye products are useful when you have a specific reason for them, such as dryness, dullness or a rough texture. If your routine has ten steps and your skin feels irritated, removing products usually helps more than adding another one.
