NOW Foods
NOW Foods is an American family business that has been producing supplements since 1968. At official retailer BONO, you'll find almost everything from their range, ideal for health-conscious people who value quality and transparency.Read more →
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NOW Foods in brief
Frequently asked questions
Is NOW Foods a reliable brand?
NOW Foods is regarded worldwide as a reliable supplement brand. The family business has existed since 1968 and produces the majority of its products in its own factories in the United States, which are certified according to standards such as cGMP, NPA, NSF, and UL. This means that both the product quality and the production process are regularly assessed by independent parties. NOW Foods regularly publishes test results and is transparent about the origin and standardization of raw materials. This sets it apart from many competitors. In addition to certifications, NOW is also known for providing consumers with clear labels and online information. All of this offers extra assurance for people who are critical of the origin and quality of supplements.
Where are NOW Foods products made?
NOW Foods produces the vast majority of its supplements in two own facilities in the United States: one in Bloomingdale, Illinois and one in Sparks, Nevada. Thanks to this direct production, the brand has full control over the manufacturing process, from the selection and testing of raw materials to packaging the final product. The raw materials are sourced from various countries depending on availability and desired quality. Each ingredient is tested in the certified laboratory for identity, purity, and absence of contaminants such as heavy metals. Additionally, certain product lines, such as NOW Sports, hold extra certification for sports safety. This strict policy ensures that every batch meets both US and European standards for dietary supplements.
Are NOW Foods products vegan or vegetarian?
A large part of the NOW Foods range is vegan or vegetarian. These products are clearly marked on the label and in the product descriptions. Supplements in capsule form are often plant-based, while softgels usually contain gelatin, unless specifically stated as plant-based. NOW Foods also offers various options such as algae oil as an alternative to fish oil, and B12 supplements based on methylcobalamin for vegans and vegetarians. Always check the product specifications and filters on the webshop to make a suitable choice.
What is the difference between NOW Foods and NOW Sports?
NOW Foods offers a wide range of supplements for general use, from vitamins and minerals to specialized formulas. NOW Sports is a sub-brand focused specifically on athletes and active people. All NOW Sports products are additionally certified by Informed Sport, which means every batch is tested for the presence of prohibited substances according to the World Anti-Doping Agency list. This makes NOW Sports suitable for people participating in professional or amateur competitions with strict doping controls. Both lines share the same quality standards, but NOW Sports focuses on sports nutrition, proteins, amino acids, and sport-specific formulas.
How does NOW Foods deal with sustainability?
NOW Foods has an active sustainability program covering several aspects. They use solar panels and have equipped their factories with their own water purification. More than 95% of production waste is recycled, and where possible, packaging materials are made from recycled plastic or paper. NOW Foods also collaborates with various non-profit organizations in the field of food security. The family business often opts for a long-term approach, investing in sustainability and transparency that goes beyond the industry standard. If you value sustainability, you can use the labels and information on the site to make conscious choices.
Which NOW Foods products are most popular?
Popular NOW Foods products vary by region, but usually include Ultra Omega-3, Magnesium Citrate, Vitamin D3 3000 IU, L-Glutamine powder, Super Enzymes, and Magtein Magnesium among the bestsellers in Europe. Multivitamins such as NOW Adam (for men) and NOW Eve (for women) are also frequently chosen as basic products. The brand's reputation and wide offering mean that many users combine several NOW Foods products for their individual needs. Interestingly, in certain countries, such as Germany and Scandinavia, standardized herbal extracts are more popular.
Are NOW Foods products tested for heavy metals?
Yes, all NOW Foods supplements are inspected for the presence of heavy metals such as lead, cadmium, mercury, and arsenic according to a strict test protocol. This is done in NOW's advanced in-house laboratory using techniques like ICP-MS. Products that are plant-based, algae-derived, or those raw materials that naturally carry risks of contamination undergo extra screening in line with both US and European standards. This testing policy is intended to meet consumer safety standards in various markets, including the EU. Certification and transparency on this topic are important focus points for the brand.
How do NOW Foods prices compare to other brands?
NOW Foods is known for its affordable price-quality ratio. Thanks to its in-house production and vertical integration without many intermediaries, the brand can offer standard supplements at prices that are typically 20 to 40% lower than many other premium brands, such as Thorne or Life Extension. Nevertheless, they do not cut corners on raw materials, standardization, laboratory testing, or certifications. This makes NOW Foods attractive to people who want quality without paying top prices.
