Shade Cybulkiewicz

Expertise and Experience

Shadë’s career began in journalism, followed by experience in PR and event organization. At JohnBeerens, she specialized in digital marketing, which was essential for the brand's online growth. In her role at BONO, Shadë utilized her expertise in content production. She also developed as a mental coach, a role she continues to build upon at HappyFemme, a platform launching in 2024 aimed at female empowerment. This project is close to her heart and aligns perfectly with her passion for personal growth, both for herself and others.

With a strong background in media, marketing, and communications, Shadë combined her personal interests, such as travel and writing, with professional skills to inspire and inform customers.

Personal Content Production

At BONO, Shadë focused on creating blogs and content that genuinely added to our readers’ beauty and wellness experience. She immersed herself in their world, embracing both the joys and challenges, and provided a mix of tips and stories that resonated with them. The content was about more than just appearance; it was about feeling good, inside and out. Shadë always kept an eye on the latest trends, ensuring her writing style remained engaging and readable.

Her insight into customer experience helped her to deliver exactly what customers needed and appreciated. Besides her work at BONO, Shadë also wrote a column for the Dutch newspaper Amigoe in Aruba, focusing on mindset. In these columns, she shared insights and experiences about personal growth, motivation, and a positive approach to life.