Iduna van der Lende

Expertise and Experience

Iduna began her academic journey with a Bachelor’s in Psychology. During her studies, she specialized in economic and consumer psychology, a niche that sparked her interest in the complex relationship between consumer behavior and marketing.

After her bachelor’s degree, Iduna decided to further explore this interest and is currently pursuing her Master’s in Consumer Marketing, a specialization within Business Administration. This provides deep insights into how consumer behavior develops and how it can be applied in marketing strategies.

She gained practical experience as a customer service representative, where she handled customer interactions across multiple channels. This role has significantly enhanced her knowledge of customer communication and digital media. Her work as a debt collection agent at Geerlings & Hofstede also taught her much about effective communication and handling complex situations with various stakeholders.

Balance of Knowledge and Ambition

Iduna has found the perfect balance between academic knowledge and professional ambitions. Her work at BONO allows her to combine her expertise in consumer psychology with a passion for health and beauty. She creates content that is informative, engaging, and helps customers make healthy and beautiful choices.

Theory and Practice Combined

Her blogs cover a wide range of topics, from the latest trends in beauty products to in-depth analyses of consumer behavior. The goal is to create a connection between theoretical knowledge and practical applications, with a focus on promoting the interests of customers.