Watermans
Watermans hair care from the UK: Grow Me shampoo, Condition Me conditioner and the Grow More Elixir scalp serum. We explain what each step does, how to use them together and when to expect a difference.Read more →
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What Watermans hair growth products actually do
Watermans is a British hair care brand, started in 2012 by salon owner Gail Waterman and her husband Matt, after her own hair became fine and weak following childbirth. It is one of the brands we carry for people dealing with thinning, shedding and breakage. The range is made in the UK, sulphate-free, paraben-free and approved by the Vegan Society. The best known products are Grow Me shampoo, Condition Me conditioner and Grow More Elixir, a leave-on scalp serum.
The range works as a routine, not as one bottle
Grow Me is not a wash-and-go shampoo. Watermans asks you to leave it on the scalp for three to four minutes, four to five times a week, so the ingredients get contact time. Among the shampoos we stock, that is a longer ritual than most. It is also the main reason some people notice a change and others do not. Grow More Elixir covers the rest of the week: a no-rinse serum you massage into the scalp, aimed at a widening parting or thinner patches. The shared base across the range is biotin, caffeine, rosemary, niacinamide, argan oil and hydrolysed lupin protein.
What these products can and cannot do
Watermans is cosmetic hair care, not medicine. It works on the hair fibre and the scalp surface: less breakage, more body, a scalp that feels clean. That is genuinely useful, because a lot of what looks like loss is breakage. Fragile strands snap before they gain length, so the hair reads as thinner. Hair also grows in cycles, so plan for eight to twelve weeks of consistent use before you judge the result. If your hair loss is sudden, patchy or fast, NHS guidance is to speak to a GP first. For daily targeted care, many people pair the shampoo with leave-on scalp lotions.
Who this range suits
Watermans is a good fit if:
- your hair feels weaker or finer after pregnancy or during menopause
- you colour or heat-style often and see breakage
- you want a daily cosmetic routine without a medicine
- you can wash four to five times a week
It is a poorer fit if you wash once a week, or if you expect new growth on areas that have been bare for years. The brand states plainly that its products are cosmetic and do not treat alopecia.
Why we stock Watermans
We keep Watermans because the range is honest about what it is: cosmetic hair care with a clear routine behind it. Three things convinced us. The formulas name their ingredients instead of hiding behind a mystery blend. The shampoo, conditioner and elixir are built to be used together, which is exactly the kind of combination logic we look for. And the brand is open that results take weeks, not days. We buy directly from the brand, so every bottle is authentic, and our compliance team checks each product before it goes live. You can read how we select brands.
Frequently asked questions
Watermans is a British hair care brand founded in 2012 by salon owner Gail Waterman and her husband Matt, after her own hair became fine and weak following childbirth. The products are made in the UK and cover thinning, shedding and breakage: Grow Me shampoo, Condition Me conditioner, Grow More Elixir scalp serum and a hair mask. The formulas are sulphate-free, paraben-free and approved by the Vegan Society.
It depends on how much of the week you want the routine to cover. The shampoo only acts during the wash, so the elixir exists to keep working between washes. Start with the shampoo if you want one change, and add the elixir if you wash less often or have specific thinner areas.
| Product | What it does | When to use |
|---|---|---|
| Grow Me shampoo | Cleanses, scalp contact time | Most washes |
| Condition Me conditioner | Moisture, less friction | Every wash |
| Grow More Elixir | Leave-on scalp serum | Daily, between washes |
| Hair mask | Deeper conditioning | Weekly |
Work a small amount into wet hair, massage the scalp, then leave it on for three to four minutes before rinsing. Watermans recommends four to five washes a week. This is the step most people skip, and it matters: if you rinse straight away, the ingredients barely reach the scalp. If washing that often does not suit your hair, the brand suggests using the Grow More Elixir on the days you do not wash.
Hair grows in cycles, so give it eight to twelve weeks of consistent use before you judge it. Changes in how the hair feels, more body and less breakage, usually show up first. Users often describe hair that feels thicker before they see any length. One month is rarely enough to tell anything. If nothing has changed after three consistent months, the routine is probably not the right answer for your situation.
The formulas contain caffeine and rosemary, and both can give a mild tingling or warming feeling on the scalp. The brand describes this as normal and temporary while the product absorbs. It is not a measure of how well the product works, so a stronger tingle does not mean a better result. If you get real irritation, itching or a rash, stop using it and rinse the scalp with clean water.
They work in different places. Watermans acts on the outside: the hair fibre and the scalp surface. A supplement works from the inside, which matters if your diet is short on something. NHS information notes that a lack of certain nutrients, iron in particular, can contribute to hair loss, so a blood test is more useful than guesswork. If you want that route, look at our supplements for hair growth.
Watermans says the products have not been tested on eyebrows or beards, so the brand does not recommend it, even though some customers do use it that way. The elixir is designed as a leave-on scalp product. If you do try it elsewhere, keep it well away from the eyes and rinse immediately with clean water if any gets in. We would rather tell you that than pretend it is a tested use.
No. Watermans is a cosmetic range and the brand states it does not treat alopecia or other medical conditions. According to the NHS, finasteride and minoxidil are the main treatments for male pattern baldness, minoxidil can also be used for female pattern baldness, and women should not use finasteride. The NHS also notes that no treatment is fully effective. See your GP for sudden, patchy or rapid loss, and use a cosmetic routine alongside, not instead.
