SugarBear
SugarBear makes chewable vitamin gummies for hair, skin and nails. Here you find the berry-flavoured bears in one and three month packs. We explain what is in them, how long to take them and who they suit.Read more →
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SugarBear hair vitamins: what is in the gummies and who they fit
SugarBear is an American brand known for one thing: vitamins you chew instead of swallow. The blue bears are berry flavoured, set with fruit pectin instead of gelatin, and dosed at two gummies a day. You will find the brand alongside the other brands we stock. The format is the main reason people pick it: if tablets make you gag, a gummy you actually finish is worth more than a capsule you skip.
What is inside the hair gummies
The hair formula leans on biotin, zinc and folic acid, with vitamins A, C, D, E and B6 alongside. Two nutrients carry approved claims that matter here: biotin contributes to the maintenance of normal hair and skin, and zinc contributes to the maintenance of normal hair and nails. That is maintenance, not regrowth. Nutrients fill a gap in your intake. They do not override genetics, stress or a thyroid issue, so we say what these gummies do and stop there.
The UK range is smaller than the American one
Abroad, SugarBear also sells sleep gummies with 6 mg of melatonin. In the UK, melatonin is a prescription-only medicine and cannot be sold as a food supplement, so those bears are not a UK product. What you see here is the hair gummy and the women's multivitamin, not the full American line-up. If sleep is your reason for looking, valerian, lemon balm and magnesium are the routes UK rules allow.
The women's multivitamin covers different ground
The women's gummies are a separate formula: vitamins C, D, E, B6 and B12, plus biotin, folic acid, zinc, magnesium, omega-3, chia seed extract and glutathione. It is a general daily base, not a hair product, and it is vegan. Two a day, chewed well, and like other chewable gummy supplements they go down without water. With 16 micronutrients, the doses are spread thin by design, so read it as a top-up on a decent diet.
Why we carry SugarBear
We judge a gummy brand on three points: the form, the dose and whether the combination makes sense. SugarBear sets its bears with fruit pectin, which keeps them suitable for vegan and halal diets, and it keeps the serving at two bears instead of hiding a thin dose in one large sweet. We are also open about the trade-off: gummies carry some sugar, and biotin above 5,000 mcg is generous rather than necessary. We buy directly from the brand, so what reaches you is authentic, and our compliance team checks every product before it goes live. You can read how we select brands.
Who these gummies suit
They suit you if you dislike tablets, want your hair, skin and nail nutrients in one chew, and need something you will remember daily. They suit you less if you avoid added sugar, because raw cane sugar and tapioca syrup form the base of the bear. Give it time: the brand asks for three months of daily use, with more visible change around six months, and results differ per person. If you would rather have a higher dose in a smaller serving, compare supplements for hair growth in capsule form.
Frequently asked questions
SugarBear is an American supplement brand that puts vitamins and minerals into chewable gummy bears instead of tablets. The bears are berry flavoured, set with fruit pectin rather than gelatin, and sold in one and three month packs. The best known product is the blue hair gummy with biotin and zinc. There is also a women's multivitamin. The appeal is practical: people who struggle to swallow capsules tend to take a gummy consistently.
The hair gummies combine a set of vitamins and minerals with coconut oil and fruit pectin. The nutrients usually listed are:
- Biotin, at over 5,000 mcg per serving
- Zinc and folic acid
- Vitamins A, C, D, E and B6, plus pantothenic acid
- Iodine, choline and inositol
Of these, biotin contributes to the maintenance of normal hair and skin, and zinc contributes to the maintenance of normal hair and nails. The bears contain no hormones, which is why they do not affect facial or body hair.
It depends on whether you want a targeted formula or a daily base.
| Product | Main ingredients | Best suited for |
|---|---|---|
| Hair Vitamins | Biotin, zinc, folic acid, A, C, D, E, B6 | Hair, skin and nail nutrients |
| Women's Multivitamin | 16 micronutrients, omega-3, glutathione | A general daily top-up |
If your reason is hair, start with the hair gummy. If you have no multivitamin at all, the women's formula is the broader choice. Taking both doubles up on biotin, zinc and folic acid, so pick one.
The standard adult serving is two gummies a day, chewed thoroughly. Check your own jar, because some packs are labelled at one gummy per day, which is why shoppers sometimes think a three month pack is short. The brand asks for at least three months of daily use, with clearer change around six months. That timeline is honest rather than discouraging: hair grows roughly a centimetre a month, so nothing you take shows up quickly.
They contain no gelatin, dairy or gluten, and the gelling agent is fruit pectin, so they suit vegan, vegetarian and halal diets. The sugar point deserves a straight answer: tapioca syrup and raw cane sugar are the base of the bear, which is what gives it the texture and taste. Per two gummies the amount is small, comparable to a couple of sweets. If you avoid added sugar entirely, a capsule is the better fit.
Add up the labels first, because the same nutrients often appear twice. UK adult reference amounts help you judge that:
| Nutrient | Adult daily amount | Upper advice |
|---|---|---|
| Zinc | 9.5 mg men, 7 mg women | Max 25 mg from supplements |
| Vitamin C | 40 mg | Avoid over 1,000 mg |
| Folate | 200 mcg | Avoid over 1,000 mcg |
| Vitamin A | 700 mcg men, 600 mcg women | Keep total under 1.5 mg |
If the totals overlap heavily, choose one product or compare daily multivitamin options instead.
Source: NHSThe hair gummies contain vitamin A. UK guidance is that pregnant women should avoid supplements containing vitamin A as retinol, and that total intake from food and supplements stays below 1.5 mg a day. So if you are pregnant or trying to conceive, choose a pregnancy-specific supplement and speak to your midwife or GP first. The brand sets its own age limit at 13 and older, with medical advice below that age.
Because melatonin is regulated differently here. In the UK it is a prescription-only medicine, and it is not permitted in food supplements, so no UK retailer can sell melatonin gummies over the counter, whatever the dose. In the United States melatonin is a dietary supplement, which is why the 6 mg sleep bears exist there. Buying them online from abroad means an unauthorised medicine, not a supplement. For sleep in the UK, look at valerian, lemon balm or magnesium instead.
